We sent 573,000 interactive emails to subscribers of London’s Times and Telegraph online news services to prompt potential investors to pre-register to meet IFA H&R at an international property exhibition in London.

Consequently, the sales team were able to pre-screen applications, manage their time most effectively and close more sales at the show.

Every person who met with an IFA H&R representative was entered in a free draw to win a fully expensed visit for two to Dubai.