IFA Hotels & Resorts

IFA H&R were developing several branded five star hotel and leisure resorts on Dubai’s Palm Island and were seeking discerning private investors from Europe. Our challenge was to identify and target clusters of prospects and generate sales leads cost-effectively.

We used a combination of banner ads and email campaigns via UK online news providers coupled with an online appointment booking system, local PR to accompany property exhibitions and networking with HNVIs at sports events and established business groups.

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