Moorfields Eye Hospital Dubai

In 2007, with 200 years’ experience as leaders in eye care, Moorfields opened their first overseas branch in Dubai. Our challenge was to position the brand to fit its new environment and to kick-start awareness of Moorfields’ capabilities among our multi-ethnic medical, business and general public communities.

We developed a branding system for Moorfields Dubai, launch advertising, patient and HCP information literature and established an early-warning eyesight screening service for children by networking with the local community of school nurses.